Digital marketing is the leading marketing strategy of the 21st century — in fact, the industry will be worth $786.2 billion worldwide by 2026. But not every business has bought into this marketing strategy. In spite of the ubiquity of digital marketing, some organizations are still doubling-down on traditional marketing strategies, or dipping their toes into digital marketing without investing enough time or resources into it to make a lasting impact.

Failing to understand the benefits of digital marketing could lessen its impact on your business — and ultimately, that can result in missed opportunities for growth. When you understand the most common advantages of digital marketing, you’ll be well-positioned to develop a winning strategy and invest strategically in effective digital marketing campaigns.

In this article, we’ll explain the most common benefits of digital marketing for businesses today and why it’s so important to create a thoughtful strategy. Whether you’re starting from scratch or refining your existing strategy, it’s a good time to review your plan and make sure it’s designed to maximize the key benefits.

This post will discuss nine of the most common benefits of digital marketing, including: